SHOWEST/Las Vegas – (March 23, 2004) – Christie, an international provider of visual solutions for business, entertainment and industry, continues to set the pace for the implementation of digital cinema worldwide with recent installations in the growing Asia-Pacific marketplace. These include the first 2K resolution projectors, the Christie CP2000 digital cinema projector, installed in Beijing, China as well as in Taiwan.
State-owned China Film Group Corporation (CFG), Beijing, China’s sole foreign film distributor and importer, selected Christie’s digital cinema projectors as part of its implementation efforts for the second phase of the country’s four-part D-Cinema initiatives. China Film Group Corporation has already established 54 digital sites and plans to establish another 50 by the end of 2004. These undertakings, which aim to spur the growth of local digital cinema, have already introduced 10 new Christie digital cinema locations in Beijing, Shanghai, Shengyang, Wuxi, Nanjing and Shaoxing. The sites are quickly becoming showcases for D-cinema technology and encouraging more exhibitors to take the “digital plunge”.
“Christie has been one of our key collaborators in developing digital cinema in China,” said Chen Fei, Chief Technology Officer, China Film Group Corp. “To date, we’ve acquired a total of 10 Christie digital cinema projectors, including the first Christie CP2000, which was installed in Beijing. We are well under way to meeting our goal for 2004.”
“We’re seeing an explosive growth in the Chinese digital cinema market that is due in large part to the local government’s strong support for digital technology. China Film Group is one of our most important partners in this development,” said Phil Wu, Sales Manager for Cinema, Christie China.
Taiwan Takes to 2K
Taipei-based Lux Cinema and Cinemark-Core Pacific, two of Taiwan’s largest multiplex theater chains, recently installed the first Christie CP2000 projectors. Installed by Christie’s Taiwanese partner, Wei’s Brother Company Limited, both projectors were used to screen the country’s first local digital feature, the Hollywood blockbuster “The Last Samurai.”
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“As the government more actively promotes digital cinema in Taiwan, we foresee a rapid growth in digital sites for the very near future,” said Yong-Tsu Wei, President, Wei’s Brother Company, Limited. “As more and more exhibitors and movie-going audiences see first-hand the clarity and resolution of 2K DLP Cinema™ technology, the movie-going experience will become increasingly attractive and a preferred mode of entertainment.”
In addition to the latest Christie DLP Cinema™ projectors, Core Pacific features Christie P35GPD 35mm gearless projection systems with a combination projector and LED soundhead; Christie SLC40 and SLC30 Xenolite consoles, AW3M52 Autowind platter, as well as the Christie 3Q system that provides control of all cinema automation.
“With an increasing number of exhibitors making their first foray into digital technology, Christie is working with its partners worldwide to help them seamlessly implement digital cinema projection systems into their existing infrastructures, which typically include 35mm projection systems,” noted Lin Yu, Vice-President of Sales, Asia at Christie. “We are proud to be the visual solution provider of choice in the Asia-Pacific markets and around the world.”
About China Film Group
The China Film Group was formed in 1999 with about 1000 employees. It is currently the only foreign movie importer and distributor in China. China Film Group also produces movies, deals in theater equipment and publishes a film magazine.
Christie is celebrating its 75th anniversary as a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. With expertise in film projection since 1929 and professional projection systems since 1979, Christie has established a global reputation as the world’s single source manufacturer of a variety of display technologies and solutions for cinema, large audience environments, control rooms, business presentations, training facilities, 3D and virtual reality, simulation, education, media and government. Christie has installed over 50,000 projection systems worldwide. For more information, visit www.christiedigital.com.