SHANGHAI – (June 21, 2012) – Christie®, a leading visual technologies provider, announced today its collaboration with Shanghai Film Group to showcase the latest entertainment solutions at the new Shanghai Film Museum slated to open by the end of 2012. The technological showcase, with Christie’s state-of-the-art projectors and solutions, will fascinate the millions of museum visitors annually.
“Shanghai is the cradle of Chinese film art. With more than 63 years of expertise in film production, Shanghai Film Group has witnessed the Chinese film industry growing from strength to strength. With the establishment of the Shanghai Film Museum, we envision to bridge the past, present and future of the Shanghai film industry through the seamless integration of technology and film arts. Through our collaboration with industry veteran Christie, we strive to keep the museum lively by showcasing the latest entertainment technologies in the market. As the museum chronicles our past, we also hope to feature the most advanced cinema technology available,” comments Xiaojun Wang, vice president, Shanghai Film Group.
“As the Shanghai Film Museum opens a new chapter in the history of Chinese film industry, Christie will work hand-in-hand with the Shanghai Film Group to provide our advanced digital cinema technologies,” comments Lin Yu, vice president, Christie Asia Pacific. “With more than 80 years experience and 31,000 digital cinema projectors deployed worldwide, our technical know-how goes beyond projectors. Sophisticated technology solutions such as our integrated media blocks, processors that show 3D and alternative content, and software applications for cinema operators who manage multiplexes, will all find their way to the Shanghai Film Museum.”
The technological showcase at the Shanghai Film Museum includes:
About Shanghai Film Group
Shanghai Film Group Co. Ltd. (“SFG”) is composed of Shanghai Film Studio, Shanghai Animation Film Studio, Shanghai Dubbing Studio, Shanghai Documentary Film Studio, Shanghai Film Technology Plant, Shanghai United Cinemas, East Film Distribution Company, Shanghai East Movie Channel, Shanghai Film Park, Shanghai Art Designing Corp., and Crowne Plaza Hotel Shanghai. It is one of the largest film groups in China. Producing a great diversity of films, its major business includes film (and TV drama) development, production, promotion, sales, distribution and exhibition. A complete business chain is being formed linking film & TV drama production, distribution and exhibition, technological services, media, film studios, and film education and other film-related businesses. For more information, please visit: www.sfs-cn.com
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.
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