Press Release

Christie Content Partner Captures Top Awards At Largest International Digital Signage Show

CYPRESS, Calif. – (March 9, 2011) – Christie®, a global leader in visual solutions for business, entertainment and industry, congratulates content partner Arsenal Media, a Montreal-based digital content marketing agency,  for its recent top digital signage awards featuring Christie® MicroTiles™, presented at the prestigious Digital Signage Expo (DSE) Content and Apex Awards celebration on February 23 in Las Vegas.

Gold Awards for The Nielsen Company’s Interactive Lobby

The new executive offices of The Nielsen Company earned the Apex gold in the Business, Industry & Government category, while the content, created by Nielsen and Arsenal Media, and displayed on a 5 x 5 Christie MicroTiles array that greets visitors, achieved creative gold for interactive /directional content. The annual DSE Apex Awards honor innovation in the development and deployment of technology in the global digital signage and digital out-of-home (DOOH) networks industry. Selected by an independent panel of industry journalists, nominees were judged on the challenge, solution and result of their entry. DSE Content award entries are judged on new or unique creative design, appearance and impact of content, and accomplishment of intended mission. 

Silver for Christie’s ‘Shop or Play’ Interactive Retailing Station

Arsenal Media earned silver in the category Interactive Entertainment/Experiential Content for Christie Digital’s conceptual Shop-or-Play Interactive Station. Developed to illustrate the potential for Christie MicroTiles displays, the interactive display included WatchMatch, which let shoppers look for timepieces, and Viv-O-Ball, a gesture-based pinball game with a 2,880 by 2,700 pixel gaming surface. The concept, designed with 14 Christie MicroTiles shaped in a ‘‘Big O’’ structure, features sound, interactive controls, and digital content. Float4 supplied the interactive technology.

“We are thrilled for Arsenal to have received these honors,” said Kathryn Cress, vice president, global & corporate marketing, Christie. “Our strategy when planning the Shop-or-Play Interactive Station was to create compelling and innovative ways to increase customer engagement and dwell time. Christie MicroTiles continue to be the industry favorite and the technology is stretching the boundaries of possibilities in digital displays.”

 Christie MicroTiles are modular digital display tiles can be stacked and clustered like building blocks to create display walls of any shape or scale, using an optical design producing unparalleled levels of brightness, contrast and color reproduction – greater than 115% NTSC and PAL color gamut. The tiles are “self-aware” – meaning that the sensors built into the MicroTiles automatically complete the color calibration needed to keep the video wall looking uniform.

About Arsenal Media

Arsenal Media is a digital content marketing agency specializing in content production and strategy,
multimedia product development and project management in digital signage. The BuzzWallTM is an all-in-one multimedia interactive application created by Arsenal Integrated, the digital R&D division of Arsenal Media. Arsenal’s client list includes Metro Inc., Tourisme Montérégie, The Nielsen Company, Sépaq, Miami Dolphins, Christie Digital Systems. For more info: www.arsenal-media.com Video portfolio: http://vimeo.com/arsenalmedia

About Christie

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Visit www.christiedigital.com for more information.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie® MicroTiles™ is a registered trademark of Christie Digital Systems USA, Inc.