Press Release

Christie Creates New Cinema Systems Group

Will Focus on Full Integration of On-Screen Advertising, In-Lobby Systems and Feature Presentation Solutions

Cypress, CA – (January 13, 2003) – Christie announces the formation of the Cinema Systems Group, a new business unit that will offer the cinema industry affordable and flexible turnkey solutions for on-screen advertising, pre-show entertainment, alternative content and in-lobby digital displays. Working closely with theater exhibitors, the group will provide services that include the full systems integration of film projection, digital cinema projection and networking devices. The Cinema Systems Group will develop application-specific technologies that include hardware, software, and management systems to combine digital projectors with the ultimate in networked control and monitoring from a centralized location.

Christie’s Cinema Systems Group will draw upon its strength in adapting projection and networking applications to give exhibitors enhanced entertainment possibilities and revenue generating opportunities. It will provide a one-stop shopping solution that simplifies the purchase, installation and deployment of networked interface devices such as plasma panels and LCD-based projectors. Exhibitors can purchase Christie’s complete range of systems and services that includes full integration with existing infrastructure, or chose from an extensive menu of high performance equipment, components and services, including Christie’s DCP-H, DLP cinema™ projection systems.

Among Christie’s Cinema Systems Group’s growing list of customers is Regal CineMedia (RCM), the world’s largest cinema exhibitor. Christie recently participated in the industry’s first successful networked multiple projector integrated solution at RCM’s pilot theater in Denver, Colorado where the exhibitor’s networking command center supports RCM’s vast on-screen advertising network that will cover over 4,500 screens. The customized system is comprised of Christie Roadrunner L6 digital projectors controlled by the ChristieNET™ networking module to enable monitoring and control of multiple projectors over a LAN. It also includes the installation of Christie plasma panels and other components for RCM’s in-lobby digital displays.

In addition to National Cinema Network (NCN), a wholly owned subsidiary of AMC Theatres Inc., utilizing Christie LCD based digital projectors, the Cinema Systems Group is providing service and maintenance support for 165 AMC theatre screens within the United States that are equipped with NCN’s Digital Theatre Distribution System® (DTDS®).

 “Cinema Systems Group’s work with RCM and NCN are excellent examples of our ability to draw from Christie’s seven decades of pioneering work with theater exhibitors worldwide to deliver customized solutions for the rapidly expanding market of on-screen advertising,” says Craig Sholder, senior director, business development and cinema sales. “On-screen advertising represents viable and exciting new sources of revenue for exhibitors interested in providing a new media outlet to reach targeted audiences at the local, regional and national level.”  

Under the auspices of the Cinema Systems Group, a technically trained staff with specific knowledge of digital systems, exhibition operational requirements, project management, field service and maintenance and the cinema environment will provide comprehensive service solutions. Christie’s expertise in engineering, integration and installation will provide the infrastructure that will assure a high level of responsiveness to meet the exhibitors’ service needs.  The group’s support capabilities also include training of both existing staff at the customer level as well as providing additional personnel, as required.

Craig Sholder, senior director, business development heads up Christie’s Cinema Systems Group of experts. It includes Bevan Wright, systems manager; David Richards, manufacturing engineering support; Michael Youngman, project management and integration support; Scott Freidberg, U.S. National sales manager; and D’Arcy Pickering, product manager. 

Worldwide cinema sales efforts are directed by Joe Delgado, vice-president, Latin American sales; Christie Lim, sales Asia Pacific; Phil Wu, sales China; and Richard Nye, European Cinema sales.

About Christie

Christie Digital Systems, Inc. is the world’s single source manufacturer of a variety of display technologies including 35mm film projectors, digital cinema projectors, networking solutions, LCD projectors for on-screen advertising/pre-show entertainment, and plasma lobby displays. As the first DLP Cinema™ licensee, Christie digital projectors are interoperable with current server technologies and the majority of theatre automation systems. Christie’s success is evident through a strong international network of partners and resellers who support both service and sales worldwide and who have helped install more than 35,000 projection displays in over 50 countries for over seven decades. For more information, visit the company’s Web site at www.christiedigital.com.