SINGAPORE – (February 3, 2005) – Christie, first in DLP Cinema™ projection, is proud to announce Singapore-based Mega Films Singapore Pte Ltd, the country’s only subtitling specialist and backroom services provider, has purchased a Christie DCP-H Digital Cinema projector for Mega Films’ expanding digital subtitling projects. With this new purchase, Mega Films enters into the digital domain by offering subtitling services for digital commercial releases and advertisements to film distributors in Singapore.
Established in 1989, Mega Films began offering conventional ‘printing press’ subtitling services and in 1995, the company tapped into laser subtitling technology. In December 2004, it decided to move onto the digital platform with the acquisition of a Christie DCP-H projector for its new 40m x 5m (131ft x 16ft) digital screening room. Equipped with a GDC Server and a 4.2m x 1.8m (13.8ft x 5.9ft) Harkness Hall screen, Mega Films is now able to use this new facility to offer subtitling services for digital releases ensuring accurate subtitling placement during playback.
"Subtitling digital films and advertisements is slightly different from working with conventional 35mm films and you’ll definitely need a Digital Cinema projector and server to check on the accuracy of the subtitles and their placement,” comments Jessie Chia, managing director, Mega Films Enterprises Pte Ltd. “In this case, we selected Christie instead of the other brands as we felt Christie offers excellent technical and after-sales support. This gave us a boost of confidence as we underwent the analogue-to-digital transition.”
As Singapore’s sole subtitling facility, Mega Films works with all the film distributors in Singapore, namely Golden Village Pictures, Buena Vista International, Fox-Warner, Columbia TriStar, Cathay-Keris, Sony Pictures Entertainment, Lighthouse Pictures, United Pictures International and Shaw Organization to provide subtitles for their English, Hindi and Chinese commercial and art house film releases.
“As an active participant in the Singapore film industry, we feel it’s important for us to invest in new technology and train those in the industry to help propel the growth of digital technology in Singapore,” adds Chia.
“The installation at Mega Films clearly demonstrates the versatility of our DCP-H; making it suitable for post-production and subtitling facilities,” says Christie Lim, regional sales manager, Cinema Portfolio, Christie. “The DCP-H with its high contrast display provides incredible film-like image quality and it also offers complete compatibility with HDTV standards with superior image uniformity. This makes it an industry choice for those who want to harness the power of DLP Cinema technology.”
Christie is celebrating its 75th anniversary as a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. With expertise in film projection since 1929 and professional projection systems since 1979, Christie has established a global reputation as the world's single source manufacturer of a variety of display technologies and solutions for cinema, large audience environments, control rooms, business presentations, training facilities, 3-D and Virtual Reality, simulation, education, media and government. Over 75,000 installations worldwide use Christie projection solutions including 10,000 sites equipped with ChristieNET™ networking devices. For more information, visit www.christiedigital.com.