CYPRESS, Calif. – (February 01, 2011) – Christie®, the world leader in digital cinema projection, is the brand of choice for the first multiplex in Missouri that eliminates the traditional projectionist booth and requires no human operator, B&B Theatres’ Wildwood 10. The groundbreaking multiplex’s booth-less auditoriums, installed by Kansas-based Sonic Equipment Company, are powered by Christie Solaria™ Series digital cinema projectors. The projectors sit on platforms supported by 16-foot beams that moviegoers can walk under, with a control room on a lower level that is the heart of the digital cinema system. A total of 10 Christie Solaria CP2220 4K-ready DLP Cinema® projectors were installed with six of them set up for Real D 3D presentations.
“The booth-less auditoriums are a first for us. They create a ‘cool effect’ that we believe is the way to go in our new theatres,” said Dennis McIntire, Director of Strategic Planning for B&B. “We have a very strong track record with Christie. Since the projectors platforms are designed to be low maintenance, we needed a projection system of the highest quality and durability, and Christie was the best fit.”
“Booth-fewer auditoriums are an exciting new development and, at Sonic, we thrive on being on the leading edge,” said Eric Olson, director of operations, Sonic Equipment Company. “We needed digital projectors that would eliminate the fear of the unknown, and Christie took the fear factor out of the equation. Their projectors perform continuously, without worrying about frequent access for servicing. We have enormous confidence in the reliability of Christie projectors and wouldn’t have attempted the booth-less auditoriums without them.”
The Wildwood 10 Theatres represent the new face of the B&B brand. In addition to being Missouri’s first all-digital multiplex, it features two plush “Marquee Suites” for patrons who are over 21, as well as a spectacular 56-foot wide, wall-to-wall Grand Screen, also lit up by a Christie projector, that offers the latest in 3D video and audio technology. The building’s façade incorporates an Art Deco spire and vertical signage that were built from the ground up on the site of a former bank, while the interior décor features murals of stylized Hollywood scenes. The Wildwood 10 had its grand opening in October, bringing the family-run chain’s total digital screens to 62 and putting them on track to digitize all of their 204 screens within two years.
Sonic’s Eric Olson noted that Christie Managed Services also played an integral role in his decision to recommend Christie projectors.
“The service allows us to offer our customer a wider range of support and maintenance to help them best manage their new high tech digital systems,” he said. “Christie Managed Services blends seamlessly with our technical capabilities to provide a solid foundation of support that includes expertise in planning, procurement, logistics, pre-staging and integration, as well as implementation of system rollouts.”
Olson added, “I am amazed with how little the theatre manager has to worry about, considering the sophistication of these projection systems. Christie Managed Services is like a full time projectionist continuously monitoring the systems.”
“The best projection systems in the world are of little value if they are not also highly reliable,” noted Craig Sholder, vice president, Entertainment Solutions, Christie. “Christie’s strong reputation in the exhibition community is based on providing products of proven dependability, backed by unmatched technical expertise. B&B’s new booth-less theaters are a tribute to the confidence they have in Christie projectors and our commitment to meeting the most challenging needs of our customers.”
About B&B Theatres
B&B Theatres, the 25th largest theatre company in North America, is a family owned and operated company specializing in medium sized cities. It has been “bringing Hollywood to your hometown” since 1924 and currently operates 204 theatre screens in Florida, Kansas, Missouri, & Oklahoma. For more information, visit www.bbtheatres.com.
About Sonic Equipment Company
Sonic Equipment Company is a total sales, service, consulting, remodeling and new construction company for motion picture exhibitors as well as a source for the installation and service of digital equipment. They have completed over 200 digital conversions across sixteen states and service nearly 600 screens across the United States. For more information, visit www.sonicequipment.com or Facebook.com/SonicEquipment.
Christie Digital Systems USA, Inc., a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie® has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information, visit www.christiedigital.com.
Christie® is a registered trademark of Christie Digital Systems USA, Inc.
DLP Cinema® is a registered trademark of Texas Instruments.