CYPRESS, CA – (May 23, 2006) – Christie, a major provider of visual solutions for business, entertainment and industry, announced that the world’s most popular Digital Cinema projector, the Christie CP2000 DLP Cinema® projector, will be used to premiere the much anticipated Disney/Pixar animated feature “Cars” at Lowe’s Motor Speedway during the Coca-Cola 600 May 26 in Charlotte, North Carolina. The presentation will be the first multi-screen digital cinema premiere ever staged and will feature four giant, custom-built outdoor movie screens 115 feet wide by 50 feet tall, constructed on the tracks of Lowe’s Motor Speedway. The theater will also include a state-of-the-art sound system to be built specifically for the event.
Christie is donating the use of its equipment, the engineering support for set-up and installation. Proceeds from the event will benefit Speedway Children’s Charities and Association of Hole in the Wall Gang Camps.
Christie CP2000 projectors, recognized as the brightest in the industry and the leading DLP Cinema projector with the most installations in the world, will illuminate two of the four screens. Over 38,000 viewers will catch the premiere, for which advance tickets have already been sold out. The event will be attended by celebrities from the film’s voice cast, as well musical guests and other figures from the world of racing and entertainment. Appearances are also scheduled by Academy Award®-winning filmmaker John Lasseter, who directed “Cars,” producer Darla K. Anderson, and other Pixar Animation Studios and Walt Disney Studios representatives.
“Digital Cinema is the future of the movie industry. This event confirms the enormous potential of the technology, which is playing an increasingly important role in transforming the future of the movie-viewing experience,” observed Jack Kline, president and COO, Christie. “We are pleased to work with Walt Disney Studios and Pixar Animation Studios to demonstrate the superior projection technology of the Christie 2K DLP Cinema® projector. We are proud of the fact that it will not only be one of the most exciting premieres ever, it will also be for a truly great cause.”
Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information on Christie's cinema solutions and to find a theatre with Christie DLP Cinema® projectors, visit www.christiedigital.com.
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