Shanghai, CHINA – (March 15, 2004) – Christie, first in DLP Cinema™ projection, is proud to announce state-owned China Film Group Corporation (CFG) Beijing, China’s sole foreign film distributor and importer, has selected Christie digital cinema projectors as part of its implementation effort for the second phase of the country’s four-part d-cinema plan. This initiative, which aims to spur the growth of local digital cinemas, further introduces 10 new Christie digital cinema locations in Beijing, Shanghai, Shengyang, Wuxi, Nanjing and Shaoxing.
“Christie has been one of our key collaborators in developing digital cinema in China since our initial association in 2003. In this new chain of digital cinema installations, we acquired a total 10 Christie digital projectors, including China’s first CP2000 digital cinema projector for China Film Group Cinema in Beijing,” comments Chen Fei, Chief Technology Officer, China Film Group Corporation. “To date, we have about 54 digital sites and we plan to establish another 50 by end of 2004. By taking the lead to provide cinemas with digital cinema projectors, we hope to use these sites as showcases to encourage more cinema operators to embark onto the digital platform.”
Working closely with the supervisory team from China Film Equipment, Christie took more than a week to conduct a pre-installation study to carefully examine the individual requirements of the selected cinemas. After this, the actual installation took about two weeks collectively for all sites – including three cinemas in Beijing; two in Shanghai; two in Shengyang; one in Nanjing, Shaoxing and Wuxi respectively. All cinemas are equipped with a DCP-H except for China Film Group Cinema who owns a CP2000. To launch these digital sites, all projectors were used to screen the digital releases of “Ballistic: Ecks vs Sever” in early February 2004 and “Le Peuple Migrateur” (“Travelling Birds” or “Winged Migration”) in early March 2004.
“We’ve witnessed an explosive growth in the Chinese digital cinema market which is due in large part by the local government’s strong support of digital technology. China Film Group remains as one of our most important partners in this development,” said Phil Wu, Sales Manager for Cinema, Christie China. “As most of the cinema owners in China are already familiar with the present 1.3K digital format and prefer the enhanced clarity and resolution of the new 2K Christie digital cinema projectors, we’re certain that the CP2000 installation in China Film Group Cinema will definitely stimulate even more interest among the industry players.”
Christie’s Latest Digital Installations in China include:
• China Film Cinema, Beijing
• New Century Cinema Centre, Beijing
• Zi Guang Cinema, Beijing
• Paradise Warner Cinema City, Shanghai
• Kodak Cinema World, Shanghai
• Peace Cinema, Nanjing
• Grand World Cinema, Wuxi
• Lu Xun Cinema City, Shaoxing
• Paradise Cinema, Shenyang
• Guang Lu Cinema, Shenyang
About China Film Group
The China Film Group was formed in 1999 with about 1000 employees. It is currently the only foreign movie importer and distributor in China. China Film Group also produces film, deals in theatre equipment and runs a film magazine.
Christie is a global leader in visual solutions for business, entertainment and industry used by world-class organizations for diverse applications. Christie’s broad range of display technologies include LCD and DLP™ projectors, networking solutions, digital cinema projectors, 35mm film projectors, rear screen projection modules and cubes, wall display controllers, and cutting edge projection technologies for 3D, virtual reality and simulation. Preferred by such pioneering exhibition circuits as China Film Group, Lux Cinema, Cinemark - Core Pacific Multiplex, Regal CineMedia, Carlton Advertising and Cathay Cineplexes, Christie is leading the charge in outfitting Digital Cinema theatres. With expertise in professional projection systems since 1979 and film projection dating back to 1929, Christie has over 50,000 projectors installed in over 50 countries around the world. For more information, visit www.christiedigital.com.