Press Release

Christie Hires Industry Expert For Growing Sales in Cinema Market

CYPRESS, CA – (September 27, 2006) – Christie, a leading provider of visual solutions for business, entertainment and industry, is pleased to announce the appointment of Keith Watanabe as Senior Manager of Cinema Sales in its Entertainment Solutions division.  In his new role, Keith will support Christie’s growing number of cinema customers in the US, Canada and Mexico while identifying new directions for sales and service in Christie’s expanding portfolio of film, Digital Cinema and On-Screen Advertising (OSA) products.

Keith joins Christie with 25 years of experience in the imaging industry at Kodak Co., where he was instrumental in the development of new and innovative products and business models for multi-million dollar projects.  Among his many successes, Keith played a major role in the establishment of Kodak’s largest professional digital camera customer in the world and developed expansive marketing programs that significantly increased revenue in their Digital Imaging portfolio.  In his most recent role as National Accounts Manager in Hollywood, California, Keith managed advertising pre-show and feature solutions system sales for customer circuits in the US and Canada.  Prior to his role as National Accounts Manager, Keith was Director of Sales & Digital Development serving the entertainment post production industry.   While in this position, he maintained high-level relationships with major studios post facilities. 

“Keith is a highly accomplished sales professional with strong technical acuity in understanding how technologies are adopted,” remarked Craig Sholder, vice president of Entertainment Solutions at Christie.  “His expertise and long standing relationships in the entertainment industry will be invaluable as Christie continues to drive initiatives to support our customers’ businesses in Film, Xenon Lamps, On-Screen Advertising and Digital Cinema.  Keith brings a keen understanding of the market that is a hallmark of Christie’s professionalism and industry expertise.”

Keith has been active in several entertainment industry organizations including: the Society of Motion Picture & Television Engineers (SMPTE); the Association of Moving Images Archivists (AMIA); and the Association of Cinema and Video Laboratories (ACVL).  He holds a Bachelor of Science in Marketing and Advertising from Indiana University in Bloomington, IN. 


About Christie

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie solutions are used in over 75,000 locations worldwide, including more than 10,000 projectors and displays networked with ChristieNET™ networking devices. For more information, visit www.christiedigital.com.