CYPRESS, Calif. – (March 5, 2013) – As a college of art and design, the School of the Art Institute of Chicago (SAIC) knows how important aesthetics are, which is why they chose Christie® MicroTiles® as the basis for the video wall in its new LeRoy Neiman Center, the school’s first student hub. Featuring 16-foot tall windows on both sides of the building, the LeRoy Neiman Center offers Chicago Loop visitors a clear view from the street of what is inside.
With such a large audience passing by throughout the day, SAIC wanted a video display that could be reconfigured into new and intriguing shapes, “catching their eyes” and captivating them with an endless collection of innovative, multimedia designs.
“Unlike bulky video monitors and flat panels with thick bezels, Christie MicroTiles are modular products that blend nearly seamlessly with one another, providing artists with a digital canvas of almost limitless shapes for their work,” said SAIC director of media services, Craig Downs.
“Exploration is one of the school’s core values,” Downs continued. “And with Christie MicroTiles, our students can push the edges of ordinary artistic expectations, as they are no longer restricted to a rectangle or single screen. Working with MicroTiles as a video installation medium literally takes the concepts outside of the box.”
Christie MicroTiles maintain their clarity and brightness even in the most demanding of indoor ambient light environments. With a much wider color palette than conventional LCD and plasma displays, Christie MicroTiles display pure, saturated, accurate colors. This color reproduction ability combined with their superfine resolution, high pixel density and high contrast ratio results in stunning image quality from practically any angle and even up close, making them an ideal display for public spaces.
Christie MicroTiles Inspire New Age Art
With a new architectural environment to call its own and 25 Christie MicroTiles at their disposal, SAIC opened the floor to faculty and students, asking them for designs that would speak to the public and inform them of what the school is and what it does.
Taking advantage of the MicroTiles’ potential for reinterpreting the concept of time and space, instructor Lee Blalock developed a design that broke the first artistic display into three segments, with each array telling its own story – a work made solely with Christie MicroTiles in mind.
“Lee’s piece, ‘Remote,’ really stood out in the selection process, as she clearly realized that Christie MicroTiles are not like other video displays and thought differently about the presentation right from the start,” said Downs. “Breaking away from a linear approach, she focused on depth perception and space, counting on the flexibility of the MicroTiles to play out her work exactly as she envisioned it.”
“The first piece that ran on the MicroTiles illustrated the next frontier of video art, showing students, and faculty alike, new possibilities in delivering digital images, most of which wouldn’t be feasible without this versatile technology from Christie,” added Michael Ryan, director of exhibition curricula and director of the student union gallery at SAIC. “The MicroTiles are a great teaching tool because they challenge the way we normally think about videos and allow our students to expand their skills even more.”
With a team of AV installers arranging the MicroTiles to fit the artist’s vision, SAIC treats the technology as its own exhibition space – putting no restrictions on proposals that embody a freestanding sculptural piece or are part of a window display, as the first two installations did.
“If it is physically possible, technically possible, and we have the space for it, we will try anything,” said Downs. “That is a luxury only Christie can offer with its MicroTiles. They are easy to configure and prove to be cost-effective in their ability to reinvent a display time and again.”
About the School of the Art Institute of Chicago
A leader in educating artists, designers, and scholars since 1866, the School of the Art Institute of Chicago (SAIC) offers nationally accredited undergraduate and graduate degrees and post-baccalaureate programs to nearly 3,200 students from around the globe. SAIC also enables adults, high school students, middle school students, and children to flourish in a variety of courses, workshops, certificate programs, and camps through its Continuing Studies program. Located in the heart of Chicago, SAIC has an educational philosophy built upon an interdisciplinary approach to art and design, giving students unparalleled opportunities to develop their creative and critical abilities, while working with renowned faculty who include many of the leading practitioners in their fields. SAIC's resources include the Art Institute of Chicago and its new Modern Wing; numerous special collections and programming venues provide students with exceptional exhibitions, screenings, lectures, and performances. For more information, please visit www.saic.edu.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.
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