Press Release

Christie Presents Ogre-Whelming Experience At Warner Bros. Movie World

Christie CP2000 D-Cinema Projectors Used for “Shrek 4D AdventureTM”

CineAsia/Beijing, China – (December 13, 2005) – Christie, a leading provider of visual solutions for business, entertainment and industry, is pleased to announce Warner Bros. Movie World in Gold Coast, Australia, is using Christie CP2000 DLP Cinema® projectors to project its latest ogre-whelming attraction. The DreamWorks® Shrek 4D Adventure is a cutting-edge multi-sensory attraction with spectacular visuals and multiple special effects yet to be seen, heard and felt in a ‘4D’ attraction in Australia.

As the first animation to be created for a theme park by the animation wizards at PDI/DreamWorks – the creators of ‘Shrek®’, the new attraction at Movie World adopts the elements of the new OgreVision multi-sensory experience – including three-dimensional depth to the animation and in-theatre effects – created by attraction designers at Universal Creative.

To achieve high-resolution and high-brightness projection for this state-of-the-art 3D animation, the technical team at Warner Bros. Movie World uses two high-resolution Christie CP2000 projectors in the main theatre with an uncompressed digital video server in a custom configuration. The projectors display high-resolution stunning 3D images onto the 15m (49ft)-wide Harkness screen. When viewed through the specially-designed “OgreVision” 3D glasses, the audience receives the maximum peripheral vision and the desired depth to enjoy the animation.

“Due to brightness losses caused by filters and glasses, it is difficult to achieve high levels of brightness in a stereoscopic presentation. With the Christie CP2000 projectors, we were able to achieve high brightness levels and dazzling image clarity,” comments Henry Noel, Project Engineer, Christie Asia.

Designed for automatic operation during screenings, the projectors together with the sound and server system are completely controlled by the show controller interfaces. The operation staff need to switch on the system only once in the morning. 

“The Christie CP2000 projectors are amazing. They’re brilliant with their true-to-life 35-trillion colours. They’re an absolute pleasure to work with and are definitely the future of film. So far, they’ve operated without error for 500 hours and the Shrek 4D Adventure is now running at 21 shows a day,” says Terence Brown, Group Chief Projectionist, Technical Supervisor, Ride Photo Systems, Warner Village Theme Parks. “These incredible projectors are backed by an equally incredible support service.”

“Warner Brothers Movie World is one of the most frequented attractions in the world. I’m extremely excited that they have brought Shrek 4D Adventure to Gold Coast, Australia, which is frequented by many Asian visitors,” notes Jonathan Lim, Regional Sales Manager, Immersive Portfolio.

For behind the scenes information on the Shrek 4D Adventure click on
http://www.movieworld.com.au/rides_attractions/ride_details.cfm?ride_id=17&flash=true&section=BehindTheScenes.


About Christie

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information, visit www.christiedigital.com.

DLP Cinemas is a trademark of Texas Instruments

SHREK Characters, names, and all related indicia are TM and © 2005 DreamWorks Animation LLC.