Press Release

Christie Projectors A High Scorer For Los Angeles Lakers

360-Degree Multimedia Presentation Captivates Fans At Staples Center Entertainment Complex

CYPRESS, CA – (January 8, 2007) – Christie, a major provider of visual solutions for business, entertainment and industry, announced that its high performance 3-Chip DLP® projectors were selected to power the multimedia presentation that introduces the L.A. Lakers basketball team at the Staples Center in Los Angeles.  The complete system features a unique 360-degree screen that briefly surrounds the circular scoreboard high above the stands, where images as large as 12 feet by 30 feet are projected by four Christie Roadie S12DLP projectors.  Other images are also projected onto the floor of the stadium as part of the program.

California-based AV Concepts, a national provider of audio-visual equipment, staging and technical support, selected Christie projectors for their industry-leading reputation.  “The seamlessly blended images on the screen, thrown from a distance of over 100 feet, demand an exceptional level of power, brightness, and performance reliability to achieve optimum results,” remarked AV Concepts Account Executive Warren Tash.  “Christie projectors are unsurpassed when it comes to making a powerful presentation worthy of a world-class team like the L.A. Lakers.”

The Christie Roadie projectors illuminating the suspended screen project in a 16:9 format that is a perfect complement to the screen’s dimensions.  As the presentation ends, the flexible, silken screen surrounding the scoreboard gently “falls” from the sky onto the playing court, whereupon the famous Lakers Cheerleaders gather it up and take it backstage.  TLC Creative Services, which produces special effects for events, motion pictures, and music videos worldwide, designed the presentation.

“Working with the curved surfaces of the screen presents its own unique challenges, including the need to compensate for the curves, and the Christie projectors deliver every time,” said Tash.  “The presentation is only about four minutes long, but it is four thrilling minutes of high-intensity excitement that really pumps the audience up for the game.” 

“Audiences always want the best and the brightest in all their entertainment, and Christie projectors have consistently delivered upon those expectations,” said Gary Fuller, vice-president, Business Products, Christie.  “The power, versatility and durability of Christie projectors allow them to be utilized in the widest range of installations possible.  Christie and AV Concepts have been an unbeatable team for many years, and Staples Center represents another big win in our long and successful partnership.”

AV Concepts is on the web at  TLC Special Effects can be found at

About Christie

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information on Christie's cinema solutions and to find a theatre with Christie DLP Cinema® projectors, visit

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