Press Release

Cinemark Converts To Christie SLC Consoles As Part Of Major Energy Conservation Program

Exhibitor to Realize Lower Energy Consumption, Increase Efficiency and Achieve Superior Bulb Performance With Christie Consoles

CYPRESS, CA – (August 25, 2004) – Christie, a leading provider of visual solutions for business, entertainment and industry, announced that Cinemark USA, Inc., the nation’s third largest theatre exhibitor, has converted over 80 film consoles to Christie SLC consoles, completing the first phase of a major program aimed at helping Cinemark realize a substantial return on investment. Cinemark is now launching the second phase of conversion of an additional 150 consoles, for a total of more than 225 Christie console installations.
The Christie SLC consoles allow Cinemark to downsize lamp sizes while maximizing output from Xenon lamps through Christie’s computer generated optics reflector design – using unique reflector coatings to prevent film damage by reducing harmful IR energy. The Christie consoles provide the brightest, most uniform light pattern available on the market.
“We chose Christie because we have enjoyed a long term relationship, during which we have developed strong confidence in the quality of their products,” remarked Steve Owen, director of purchasing, Cinemark USA, Inc. “Christie SLC consoles help us achieve better light output while using less wattage. This in turn has helped us lower energy consumption and increase efficiency. By using the higher-efficiency Christie SLC console, we are able to achieve brighter illumination on the screen than the previous supplier's higher wattage 4K unit.”

Owen added: “With the lower cost of lamps, the longer lamp life and the energy savings, it’s a win-win-win situation all around.”

“Christie SLC consoles offer innovative features that have set the standards in the industry,” observed Scott Freidberg, director, cinema sales, Christie. “Incorporated into the Christie SLC series are features not found in other Xenon consoles. These include our patented motorized 3-axis lamp alignment to improve light efficiency when changing formats, and a pre-set automatic bulb focus, actuated when screen format changes from flat to scope.

“We look forward to continuing to provide Cinemark with the high standard of product performance they demand,” said Freidberg.

About Cinemark USA, Inc.

Cinemark USA, Inc, a leader in the theatre exhibition industry operates 304 theatres and 3251 screens in 33 states in the United States and internationally in 13 countries, mainly in South and Central America.   True stadium seating, wall-to-wall screens, and digital sound are all hallmarks of a Cinemark theatre.  Cinemark was also among the first theatre exhibitors to offer advanced real-time Internet ticketing at it’s own website.  This year Cinemark is celebrating its 20th anniversary, bringing “The Best Seat In Town” to over 175 million people annually.  For more information about Cinemark, visit cinemark.com.


About Christie

Christie is celebrating its 75th anniversary as a leader in visual solutions for world-class
organizations, offering diverse applications for business, entertainment, and industry. With expertise in film projection since 1929 and professional projection systems since 1979, Christie has established a global reputation as the world’s single source manufacturer of a variety of display technologies and solutions for cinema, large audience environments, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation, education, media and government. Christie has installed over 50,000 projectors worldwide.  For more information, visit www.christiedigital.com.