Press Release

Cinemark Selects Christie Projectors To Showcase Pre-Show Entertainment Across Entire North American Circuit

Christie Exclusive Projector Partner in Major Contract Covering Nearly 2,400 Cinema Screens in 33 States, Reaching Over 107 Million Patrons in the U.S.

CYPRESS, CA – (August 10, 2005) – Christie announced today that it has entered into an exclusive contract with Cinemark USA, Inc., one of North America’s largest exhibitors, to outfit the majority of its nearly 2,400 screens with Christie LCD projectors. The Christie projectors will be used for a digital pre-show that will be shown prior to the “coming soon” trailers and feature presentation beginning January 1, 2006 in Cinemark Theatres across the United States.  The pre-show content will be provided by National CineMedia L.L.C., owned jointly by AMC Entertainment, Inc., Regal Entertainment Group and Cinemark.  Installation of the projectors is scheduled to begin in mid-August 2005.

The contract between Christe and Cinemark also calls for Cinemark to purchase Christie’s projector networking technology, ChristieNET™, with every projector.  ChristieNET, a hardware and software solution, enables each projector to be IP addressable via a WAN and remotely monitored and controlled from a network operations center. Cinemark chose Christie’s highest performing wide-screen projectors, the LW25 and the LW40, considered among the world's brightest native 16:9 projectors.

According to the Cinema Advertising Council, pre-show entertainment continues to be the cinema category growth leader, posting record revenues of nearly half a billion dollars in 2004.  With the deal, Christie further solidifies its success in the exhibition industry, providing projection systems to some of the largest in-theater networks in the world. 
“We chose Christie projection solutions because of their power, reliability and versatility that have made them the industry performance standard,” said Cinemark president, Alan Stock.  “Christie also brings an exceptionally strong relationship with exhibitors that spans over 75 years.  As a result, we know they offer value for today, but also for tomorrow, an important consideration as exhibitors convert to new technologies.”

“Christie is pleased to be the exclusive provider of pre-show projection systems and services to Cinemark in this major industry initiative,” remarked Vice President of Christie’s Entertainment Solutions group, Craig Sholder.  “Exhibitors have come to trust Christie as the most experienced provider of projection technology, often standardizing on Christie projection and networking solutions to guarantee the utmost compatibility and upgrade-ability.   Through Cinemark, Christie is pleased to help exhibitors tap into a rapidly expanding market that offers them another important source of revenue.”

About Cinemark

Cinemark USA, Inc, a leader in the theatre exhibition industry operates 304 theatres and 3288 screens in 33 states in the United States and internationally in 13 countries, mainly in South and Central America. Visit Cinemark.com for more information, to look up showtimes or purchase tickets.


About Christie

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie solutions are used in over 75,000 locations worldwide, including more than 10,000 projectors and displays networked with ChristieNET™ networking devices. For more information, visit www.christiedigital.com.