CYPRESS, CA – (July 7, 2004) – Christie, a leading provider of visual solutions for business, entertainment and industry, continues to expand its presence in Latin America with the installation of Christie P35GPSL-AT 35mm gearless film projectors at two Cinemark multiplex theatres – the Cable Plaza Theatre in Manizales, Colombia, and the Parque Barigui Theatre in Curitiba, Brazil.
Cinemark USA, Inc. is one of the largest motion picture exhibitors in North America, with more than 3,000 screens in the U.S. and internationally in Latin America, Mexico, Canada, Taiwan and the UK. The Christie P35GPSL-AT incorporates Christie’s award-winning sealed Ultramittent™, honored by the Academy of Motion Picture Arts and Science for technical achievement. It also features an automatic lens and aperture changer. In addition, Cinemark installed Christie Xenolite™ Consoles and Christie Xenolite long-life bulbs.
In Brazil, Cinemark’s 39,720 square-foot, 2,150-seat Parque Barigui complex in Curitiba is the first in that city and among several constructed by the exhibitor in the country. Curitiba is located about 250 miles south of Sao Paula. The city of Manizales, located just south of Colombia’s capital of Bogotá, also welcomed its first multiplex, the Cinemark Cable Plaza Theatre.
“Christie was an obvious choice for us. They make quality, durable equipment that can be relied upon over time,” remarked James Meredith, vice president of marketing, advertising and promotion for Cinemark, USA. “We have a long-standing relationship with Christie that spans the installation of Christie projectors in many other Cinemark theatres both domestically and internationally, over many years.”
Meredith was impressed with the Christie lamphouse, which features motorized lamp alignment and computer-generated optics. “I consider the pre-set automatic bulb focus one of the projector’s most important features,” he said. He observed that the lamphouse also provides top moveable masking and enables an easy format change from flat to cinemascope. “The result is an optimum viewing experience for our audience,” he said.
“Providing our customers with reliable, quality products – backed by Christie service and support – are the hallmarks of our successful and long-term relationships,” observed Scott Freidberg, director of cinema sales, Christie Digital Systems, Inc. USA. “Christie makes some of the most popular film projectors in the world because they run smoother, quieter and are more reliable than other projectors in their class.”
Christie is celebrating its 75th anniversary as a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. With expertise in film projection since 1929 and professional projection systems since 1979, Christie has established a global reputation as the world’s single source manufacturer of a variety of display technologies and solutions for cinema, large audience environments, control rooms, business presentations, training facilities, 3D and virtual reality, simulation, education, media and government. Christie has installed over 50,000 projectors worldwide. For more information, visit www.christiedigital.com.