Press Release

Epic Action Movie Lined Up For World’s First 4K DLP Cinema Projection

Cineplex Entertainment debuts 4K screening with Christie Solaria 4K DLP cinema projector

CYPRESS, Calif. – (March 10, 2011) – Cineplex Entertainment (“Cineplex”) (TSX: CGX) will debut a world-first showing of a movie in 4K DLP® cinema for moviegoers this week at Galaxy Cinemas Waterloo, using the new Christie® CP4200 platform. The premium, high-definition 4K digital cinema format delivers four times as many pixels to screens as mainstream digital cinema. The first movie to be screened at the theatre using this platform will be an epic action movie debuting tomorrow.

“At Cineplex our goal is to deliver an exceptional entertainment experience to our guests,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. “Christie projectors provide the sharpest on-screen image so our guests can enjoy the stunning imagery of today’s movies the way they are meant to be enjoyed, on a big screen in a theater.”

Christie’s new Solaria Series CP4200 platform is a superior 4K DLP® cinema projection solution that drives the world’s most brilliant standard and 3D images, the highest level of content security, and the easiest adaptability, operation and maintenance for cinema operators everywhere. The platform can drive screens as wide as 105 feet, and 3D screens as wide as 75 feet.

“This will mark the first time anywhere that moviegoers will be able to see what’s possible on the big screen with a superior 4K DLP cinema projection solution. Cinema fans are going to enjoy the depth and extreme quality of the visuals this new projection technology delivers,” says Craig Sholder, vice president, Entertainment Solutions, Christie. “We pioneered digital cinema and we’re proud to deliver another ‘first’ to movie audiences and exhibitors.”

“This first installation has been completed at Galaxy Cinemas Waterloo in southern Ontario. The landmark project was managed by Christie and Cineplex, and installed by Cinematronix. The installation features a Solaria Series CP4230 to drive a 65-foot projection throw to a 52-foot wide silver screen,” said Dave Muscat, senior director of sales, Christie Canada. The Solaria Series includes the CP4220 for traditional cinema venues, and the CP4230 designed for the largest theaters, Muscat added.

The CP4200 platform:

  • Uses Brilliant3D™ technology to deliver high performance 3D with no compromises
  • Delivers perfect pixel alignment for optimal image quality
  • Drives the largest screens in premium movie theaters, up to 105-feet wide
  • Streamlines time-consuming maintenance procedures
  • The Christie Solaria™ Series CP4200, powered by Christie Xenolite™ lamps
  • Offers the most enhanced, premium 4K experience for the lowest cost of DLP® operation

Christie is the world leader in the digital screening market (2D and 3D), approaching 20,000 digital cinema projectors installed to date and more being installed every day. Twice honored by the Academy of Motion Picture Arts & Sciences for technical achievement, Christie has used that experience and the proven design concepts of its best-selling Christie CP2000 digital cinema projector platform to introduce the powerful but cost-effective 4K DLP Cinema® projection solution.

Christie’s 4K DLP Solution Boasts Impressive Numbers

Christie’s 4K DLP solution is ideal for theaters with screens 55-feet and wider, using a 1.4” Enhanced 4K DMD DLP Cinema chip to drive a massive, crisp resolution of 4096 x 2160 pixels. The projectors provide 34,000 lumens brightness, with a contrast ratio greater than 2100:1.

A pioneer in digital projection technology for cinema, Christie is the first company to install and present digital cinema solutions based on 4K, Series 2 DLP® technology from Texas Instruments. Using Texas Instruments’ 1.4 DLP Cinema chip, the 4200 series displays more than 35 trillion Academy® accurate colors, meaning moviegoers see every little detail, even in the shadows.

About Cineplex Inc.

Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada and owns, leases or has a joint-venture interest in 132 theatres with 1,366 screens serving approximately 70 million guests annually. Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX". The Debentures are listed on the TSX under the symbol “CGX.DB”. For more information, visit www.cineplex.com.

About Christie

Christie Digital Systems USA, Inc., a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie® has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.  For more information, visit www.christiedigital.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments.