Press Release

Nashe Kino Commits Future To Digital Cinema

SHOWEAST/Orlando, Florida – (October 17, 2007) – Christie, a global leader in visual solutions for entertainment, business and industry, announced it has received the commitment of Russian distributor Nashe Kino (“Our Cinema”), the official distributor of the CTB film company, to release future movies in a digital format. The commitment comes in response to recent investment by Russian exhibitors in Christie CP2000 DLP Cinema® projectors and what Nashe Kino sees as the future of cinema exhibition throughout Russia and the countries of the Commonwealth of Independent States (CIS).

The announcement was made during Nashe Kino’s 2007-08 projects presentation to an audience of more than 500 industry professionals and exhibitors, during a gala presentation held at the Aurora theatre in St. Petersburg, Russia.

“For the last four years, Nashe Kino has followed a policy of genre variety, author’s cinema and block-buster entertainment to help promote commercially successful movies and much-loved and memorable cinema,” said Irina Bederman, deputy director and director of public relations for Nashe Kino.  “Digital Cinema technology clearly enhances the quality of our movies and the audience experience, and it opens up new and exciting opportunities in digital production. We have already released several movies in the Digital Cinema format and the decision to release all new Nashe Kino movies in the Digital Cinema format is the logical extension of our promise to provide great entertainment and great cinema.”

All Nashe Kino future releases will be digitally mastered by Nevafilm Digital Labs. 

Commenting on Nashe Kino’s commitment, Dale Miller, vice president of Europe, the Middle East and Africa for Christie said, “Nashe Kino has worked extensively with our partner Nevafilm prior to this announcement, becoming familiar with the Digital Cinema format and what it has to offer.  By their high standards, this represents a striking endorsement for Digital Cinema.”

Nashe Kino presentation for 2007-08 includes Antidope, by Vladimir Schegolkov; Russian Game, Pavel Chukhraj; the animated Herculean trilogy; Ilya Muromets and Robber-Nightingale; and the first part of multi-million Euro epic, Mongol.

About Nashe Kino

Nashe Kino was formed in 2003. The main activity is promotion and distribution of new Russian movies, though the company also provides funding for movie production to support the promotion of independent movies as well as Russian blockbusters.
Recent commercial successes include: – “Driver for Vera” Pavel Chukhrai, “Alyosha Popovich i Tugarin Zmey” Konstantin Bronzit, “Blind Man's Bluff” Alexey Balabanov, “Bimmer. Part two” Peter Buslov, “Dobrynya Nikitich I Zmey Gorynych” Ilya Maksimov, “Khottabych” Peter Tochilin, “The Island” Pavel Lungin.
With the motion picture company CTB Nashe Kino has collaborated with well-known Russian motion picture directors - such, as Aleksey Balabanov, Alexander Rogozhkin, Sergey Bodrov Snr., Pavel Lungin, Sergey Ovcharov, Maxim Pezhemskiy, Philip Yankovskiy, Eugene Yufit and provided then debutante movie-makers their first opportunity in cinema, including the talents of Peter Buslov, Alexander Kott, Valerie Rozhnov, Peter Tochilin and Aleksey Mizgirev.
About Nevafilm Digital
NEVAFILM DIGITAL™ provides services for the film producers and distributors and for the cinemas.

Services for the film producers and distributors include: digital mastering of the movies for digital screening, digital print (DCP) delivery from USA and European post-production houses, digital print (DCP) duplication, DCP and KDM delivery to the digital cinemas, Digital Cinema equipment rent for festivals and other events, Digital Cinema consulting.
Services for the cinemas include: Digital Cinema equipment supply , consulting on digital equipment and different business models of the digital cinemas , cinema design in according to digital cinema requirements , Digital 3D system supply , technical support of real-time content screenings, games on the big screen, and other alternative events.

About Christie

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  With its recent acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information, visit www.christiedigital.com.

DLP Cinema® is a registered trademark of Texas Instruments.