Press Release

Qube Cinema And Christie Digital Systems Help Bollywood Blaze New Digital Cinema Frontier

World Premiere of Mani Ratnam’s “Guru” in Toronto is First Indian Feature Film to be Mastered and Screened Digitally in JPEG2000 Format

TORONTO, ONTARIO – (January 11, 2007) – Christie, a major provider of visual solutions for entertainment, business and industry, and Qube Cinema, Inc., a leading provider of end to end digital cinema solutions, announced that acclaimed writer-director Mani Ratnam’s much-anticipated feature film, “Guru”, starring Bollywood’s most celebrated actress, Aishwarya Rai, will have its world premiere in Toronto today at the Elgin Theatre Centre.  The film will be screened on a Christie CP2000-X DLP Cinema® projector and an XP-D Cinema Server from Qube Cinema a subsidiary of Real Image Media Technologies, an India-based leader in the media and entertainment markets.  The event represents a major coup for the Canadian exhibition industry as Bollywood continues to develop into a major international force. 

The premiere of “Guru” marks the first Digital Cinema mastering and screening of a major Indian film, ushering the world’s most prolific cinema industry into the digital age.  It also brings exclusive distribution of Bollywood films into Canada, creating a major entry point for reaching the North American market as well as Europe.  Among the attending cast and crew, Aishwarya Rai, who plays the wife of the title character, is one of India’s new generation of entertainers who has gained international acclaim for her many feature roles.  She was chosen by Time Magazine's Asian Edition as one of Asia's “100 Most Influential People.”  Rai was also the subject of a “60 Minutes” profile, which called her “The Most Beautiful Face in the World.”

“Guru” also stars popular actor Abhishek Bachchan as Guru Kant Desai, a poor young man from a small Indian village in 1958 who becomes a powerful businessman on sheer determination and personal drive.  Along the way, he must overcome overwhelming odds and business barriers that include the iron-tight control of government trade by a handful of rich businessmen.  The film’s director, Mani Ratnam, is highly regarded, with past credits that include some of Bollywood’s great movies, such as Roja (1992), Bombay (1995) and Dil Se (1998).

“As the first DCI compliant JPEG2000 master of an Indian feature film, ‘Guru’ breaks new ground for Bollywood, becoming the model for the distribution of major releases on the world stage,” remarked Rajesh Ramachandran, president of Qube Cinema. “We chose the most renowned Digital Cinema projector, the Christie CP2000-X, because it is the only DLP Cinema® projector that meets our rigorous standards for exceptionally accurate color reproduction, image quality, and performance.”

“Christie continues to drive the Digital Cinema revolution around the world, leading the digital conversion in every country and on every front,” said Brian Claypool, senior product manager for Cinema, Christie.  “Christie is pleased to be chosen by Qube Cinema to help Bollywood make its historic leap into the digital age and bring the exhilarating world of Indian cinema to North America.” 


About Qube Cinema

Qube Cinema, Inc. is a leading provider of end to end digital cinema solutions with a passion for cinema and a thorough understanding of film, video, audio and computer technology. Its vast experience in the production, post-production and exhibition industries provide the company with a unique combination of expertise that has helped in the development of the company's best of breed digital cinema technology.

A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of domain expertise in the media and entertainment space as well as long-standing relationships with key technology leaders.

Real Image Media Technologies is a pioneer in the media technology industry in India and has proven expertise in managing complex technology transformations. The company has spearheaded two significant revolutions in India - Digital Non-Linear Editing with Avid and Digital Surround Sound for cinema with DTS - and operates a commercial 70-screen satellite-based digital cinema network in the Southern Indian state of Tamil Nadu.


About Christie

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information on Christie's cinema solutions and to find a theatre with Christie DLP Cinema® projectors, visit www.christiedigital.com.

DLP Cinema is a registered trademark of Texas Instruments