Press release

Sichuan New Times Digital Film Development Selects Christie for the Digitalization of its Cinemas

BEIJING – (September 26, 2012) – Sichuan New Times Digital Film Development Co. Ltd. (SNTDFD) realizes quality digital cinema projection for the millions of audience in western China as it adopts the state-of-the-art digital cinema technology of Christie®, a global leader in digital cinema projection. Under an agreement sealed between Christie and SNTDFD, Christie will deploy 100 of its signature Solaria™ Series of digital cinema projectors Christie CP2210, Christie CP2220 and Christie CP2230  for SNTDFD’s newly-built cinemas across the western Chinese province of Sichuan.

Lead by the Sichuan Broadcast & Film Authority, the Sichuan New Times Digital Film Development Co. Ltd. was founded in January 2011 for the film distribution, cinema operations and sales and maintenance of cinema equipment within Sichuan province. Currently, it has three operational cineplexes and 23 cinema chains under its wing. The company is expanding its business to be a one-stop film production, distribution and projection company to promote film culture in China.

“To offer the most enjoyable cinematic experience for our audiences, we aim to be on par with the technology applied in the cinemas worldwide,” mentioned Xin Gao, general manager of Sichuan New Times Digital Film Development Co. Ltd. “As we keep abreast of the technological advancement in cinema technology, Christie, a total cinema technology solutions provider, provides us the technical expertise in digital cinema projectors. We are particularly impressed with Christie’s latest development of laser projection and Solaria One projectors. Through this agreement, we hope to further our collaboration with Christie to enhance the quality of projection for our cinemas and reward our audiences with superb cinematic experience.”

To help more local exhibitors embark on the digitalization of their cinemas, Christie has continued to bring its Christie Solaria Series of 2K and 4K digital cinema projectors, Christie Integrated Media Block (IMB), Christie SKA-3D™ audio/video processor and latest entertainment solutions to the cinema community through a series of localized industrial events and high profile activities. During the recent Beijing International Radio, TV & Film Equipment Exhibition (BIRTV) 2012, it has also highlighted its roadmap of high frame rate (HFR) technologies that will debut on worldwide screen by late 2012 with the introduction of Christie IMB.

“Christie is honored to realize the digitalization of cinemas in Sichuan which is at the heart of this country,” said Lin Yu, vice president, Christie Asia Pacific. “As our new exhibitor client in Sichuan, the deployment of 100 digital cinema projectors clearly illustrates the confidence Sichuan New Times Digital Film Development Co. Ltd. has in our products and service. With our relentless effort to revolutionize the cinemas worldwide, we hope to reward the exhibitors and the audiences with superior cinema projection through the development and the eventual introduction of new technologies such as those deployed for high frame rate and laser projection.”

Christie maintains its leadership position with a deployment of more than 33,000 digital cinema projectors worldwide including 4,000 in China.

About Christie

Christie Digital Systems USA, Inc., a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.  For more information, visit www.christiedigital.com.

“Christie®” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Christie Solaria™ is a registered trademark of Christie Digital Systems USA, Inc.
Christie SKA-3D™ is a registered trademark of Christie Digital Systems USA, Inc.