Press Release

Singapore Advances Into New Digital Cinema Frontier With Christie

Singapore Discovery Centre Installs Christie CP2000 for Digital 3D Screenings

CYPRESS, CA – (September 29, 2006) – Christie, a leading provider of visual solutions for business, entertainment and industry, is pleased to announce Singapore has become the first country in Southeast Asia to advance into the next frontier in Digital Cinema. S’pore Discovery Centre (SDC), the country’s premiere edutainment attraction, has installed a Christie CP2000 DLP Cinema® projector to expand its traditional 2D and 3D movie offerings to include Digital 3D screenings.

Featuring Singapore’s largest flat screen, the 344-seat iWERKS theatre is now home to the world’s brightest Digital Cinema projector – the Christie CP2000. Unlike traditional 3D theatres, which deploy two projectors, the new generation of Digital 3D technology is more cost effective as it only needs one projector to screen two separate frame-accurate and synchronous digital images for the left and right eyes.  By using polarized passive 3D glasses, the audience will only see the images meant for each eye and enjoy excellent high quality 3D effects.  Played through GDC Technology’s SA1000 DSR™ Digital Film Server, the Digital 3D content is projected on to a five storey high screen using a Christie CP2000 Digital Cinema projector to fill the entire field of human vision – creating a captivating and exhilarating cinematic experience.

“The new projector has no mechanical component because it is all electronic, thus easier to maintain as there will be less wear and tear. Compared to conventional 3D projectors, the Christie CP2000 does not require threading and set-up is fast and hassle free,” says Jordan Woo, General Manager of SDC.

As a pioneer with more than 76 years in the cinema industry, Christie has been a leading force in the active launch of 3D Digital Cinema technology. The company together with Texas Instruments and top Hollywood directors introduced the technology at the Showest 2005 screening of “3D: New Dimensions in Digital Cinema”. By the end of 2005, the Christie CP2000 was part of a turnkey Dolby Digital Cinema system installed in 84 specially-selected, high-profile theatres used to premiere Disney's “Chicken Little” - the first 3D movie released digitally that took advantage of enhanced 3D capabilities built into the Christie DLP Cinema projectors.

“According to recent statistics, digital 3D screenings resulted in more than average earnings per screen than 2D releases. This means that Digital 3D technology can boost a movie's appeal and draw moviegoers back to theatres as the cinematic experience is far more realistic and compelling from conventional 2D movies,” comments Craig Sholder, vice president, Entertainment Solutions, Christie. “By using the latest in Digital 3D technology, SDC will definitely uphold its position as Singapore’s foremost edutainment hub.”


About Christie Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie solutions are used in over 75,000 locations worldwide, including more than 10,000 projectors and displays networked with ChristieNET™ networking devices. For more information, visit www.christiedigital.com


About iWERKS@SDC

The 344-seater iWERKS Theatre is one of the “must-see” attractions in SDC. With a five-storey high giant screen measuring 43-by-56 feet and world class audio systems, the theatre offers an unforgettable and exciting cinematic experience. For more information, visit www.sdc.com.sg/iwerks