TAIWAN – (March 17, 2003) – Christie, first in DLP Cinema™ projection, is proud to announce both Taipei-based Lux Cinema and Cinemark - Core Pacific Multiplex have purchased Taiwan’s first Christie CP2000 projectors. Installed by Christie’s Taiwanese partner, Wei’s Brother Company Limited, both projectors were used to present the country’s first local digital screening of Hollywood blockbuster “The Last Samurai”.
Located in Taipei’s trendiest area, Ximenting, the four-screen Lux cinema has been established for more than forty years. Facing stiff competition from other media such as cable, television and Internet, Lux decided to invest in a CP2000 digital cinema projector to provide an enhanced cinematic experience and attract viewers back to its theatre. Installed in the 850-seat Hall 1 which boasts the country’s largest screen -- measuring a total of 20 meters by 8.5 meters, the unit will be used to present digital Hollywood and Asian releases.
“The local cinema industry is highly competitive due to the accelerating number of multiplexes being established in Taipei as well as the rise in new forms of lifestyle entertainment options introduced in recent years. This means that cinema operators have to be innovative in order to attract viewers to their theatres. With this in mind, we decided to invest in the 2K DLP Cinema technology. With its high clarity and high resolution, we trust that it’ll be able to offer the best viewing experience for our audience and give us a competitive edge over the rest of the operators,” says Zhou Xinxiong, owner of Lux Cinema.
Apart from Lux, the 13-screen, 2,064-seat Cinemark - Core Pacific – a venture among US movie-theater operator Cinemark Inc, Core Pacific Plaza as well as other Hong Kong-based venture capitals – also selected a Christie CP2000 projector to offer digital screenings to its audience in its 400-seat hall. Established in late 2001, all of Cinemark - Core Pacific booths currently feature Christie P35GPD 35mm gearless projection systems with a combination projector and LED soundhead, Christie SLC40 and SLC30 Xenolite consoles, AW3M52 Autowind platters, as well as the Christie 3Q system, that provides control of cinema automation.
“We’re very pleased to install the first CP2000 units at Lux and Cinemark - Core Pacific, two very well-established theatres in Taipei. As the government is now promoting digital cinema in the country, we foresee that there’ll be more digital sites in the very near future. After local cinema operators and audiences have witnessed the clarity and the resolution of the 2K DLP Cinema technology, the movie-going experience will become a very attractive entertainment option,” comments Yong- Tsu Wei, President, Wei’s Brother Company Limited.
Christie is a global leader in visual solutions for business, entertainment and industry used by world-class organizations for diverse applications. Christie’s broad range of display technologies include LCD and DLP™ projectors, networking solutions, digital cinema projectors, 35mm film projectors, rear screen projection modules and cubes, wall display controllers, and cutting edge projection technologies for 3D, virtual reality and simulation. Preferred by such pioneering exhibition circuits as Lux Cinema, Cinemark - Core Pacific Multiplex, Regal CineMedia, Carlton Advertising and Cathay Cineplexes, Christie is leading the charge in outfitting Digital Cinema theatres. With expertise in professional projection systems since 1979 and film projection dating back to 1929, Christie has over 50,000 projectors installed in over 50 countries around the world. For more information, visit www.christiedigital.com.