WHAT’S THE BIG DEAL?
Well, for one, size does matter. Successfully creating bigger, bolder and more meaningful experiences is a tall order. It's challenging, but necessary to break through the information free-for-all that defines our digital "airwaves". When we find a communication platform that not only conveys a message, but also moves people - in spirit and in action - it's worth exploring. And that's what we've done.
In the Book of Transformations, Christie® looks closely at the growing creative-communication medium called "projection mapping". It involves projecting static or animated digital media onto just about any surface conceivable instead of being constrained by traditional, flat screens.
The content is "wrapped" onto and around complex surfaces, such as national monuments, ancient ruins, water and glass, integrating a surface's characteristics into the overall design.
When you scroll through this site and flip through the Book of Transformations, you'll see the different ways artists have conceptualized and delivered larger-than-life visual experiences using projection mapping.
To start, if you want to learn more about the psychology and design behind reaching large groups of people effectively, then you should consider reading more about projection mapping.
Whether it's for marketing, entertainment, telling a story or pure aesthetic value, projection mapping has a high return on investment when the proper equipment and skilled professionals are involved.
Get up to speed on how a typical projection mapping initiative comes together by checking out our Projection Mapping Primer.
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