Christie Videos

Independents In The Future

The benefits of working with Christie and going digital

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Since the merger of multiplex operators UGC and Cineworld 18 months ago, the strengths of each organization have combined to form a powerful synergy.

While both UGC & Cineworld were major players in mainstream movies, UGC specialized in independent and foreign language products and Cineworld in family-oriented content and Bollywood movies. It’s a powerful exhibitor combination, thanks to the timing of their entry into the digital market via the UK Film Council’s Digital Cinema Network initiative.

Cineworld’s Film Marketing Manager, Kate Cox talks to Christie about the benefits of going digital.

  • Category: Cinema Solutions
  • Duration: 4:35
  • Language: English