Audi wowed audiences in both Madrid and Barcelona with the Audi A3 Experience, the automobile brand’s stunning audiovisual spectacular, combining 360° projections, 3D mapping and Showmaster Control to publicize its new A3 Sportback. Produced by New Media Creative Technology Studio, the show used different Christie projectors and a Christie MicroTiles display supplied by Ingevideo.
The event was staged first in Plaza de Colón in Madrid, and then in Plaza de Cataluña in Barcelona, in a special geodesic dome with an 800m2 screen. Measuring 10.5 meters high and with a diameter of 21.7 meters, the dome covers a floor area of around 370m2.
Inside the dome the company installed six Christie Roadster HD20K-J projectors (3-chip DLP®, HD resolution, 18,000 lumens ANSI) to create 360° projections onto the screen, with over 12 million pixels at 4K resolution, synchronized using a 7thSense Delta media server, Medialon and L-Acoustics 5.1 surround sound.