Christie 360 and TCL Chinese Theatre deliver world’s first permanent projection mapping show on a cinema façade

Christie 360 Experiential Studios, a digital strategy and content powerhouse for Christie®, has joined forces with TCL Chinese Theatre, the most iconic movie palace in the world, to captivate visitors and movie goers with a high-impact multimedia production using the most advanced projection technologies. Designed by Christie 360 to enhance the guest experience, the forecourt show was launched before an enthralled audience of Hollywood luminaries, local dignitaries and media. Visuals of ‘forecourt of stars’ handprints, Chinese dragons, and movie clips from memorable films that premiered at the Chinese Theatre emerged onto the theatre’s front entrance, which was digitally transformed into an architectural ‘screen’.​

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  • Category: Corporate; Cinema Solutions; Commercial & Public Displays; Projection Mapping;
  • Duration: 0:42
  • Language: English;