Hugo Boss and McLaren’s 30th Anniversary, Milan, Italy

Milan's Piazza San Babila became the canvas for a spectacular show commissioned by Hugo Boss to celebrate its 30-year partnership with McLaren Formula 1. Four Christie® Mirage HD18 projectors were provided by Digital Network and communication agency 'Say What' was commissioned for the motion graphics, collaborating with Angelsign Studios and Roberto Fazio.

  • Category: Business; Corporate; Projection Mapping;
  • Duration: 3:22
  • Language: English;