Christie Videos

World’s Highest resolution MicroTiles wall at L’Oréal

L’Oréal uses MicroTiles wall as brand driver and corporate tool at worldwide headquarters

As the world leader in beauty, L'Oreal uses amazing product images as well as beautiful photography of celebrities, such as Penelope Cruz. So, when the company redesigned its huge, bright, marble lobby at the global headquarters in Paris – to include a stunning display wall that was both corporate tool and brand​ driver - image quality was, of course, paramount. L'Oréal entrusted this major real estate project to Wilmotte & Associés with the Group was looking to create a visual environment to reflect its strategy and its level of excellence. Christie® Micro​Tiles were the only solution to meet L'Oréal's requirements and technical constraints and, as we shall see, extra processing power was cleverly used to achieve the highest native resolution MicroTiles wall in the world – higher than HD in fact.

  • Category: Corporate; Commercial & Public Displays; MicroTiles;
  • Duration: 03:53
  • Language: English