Customer Story

BMW Art Cars Exhibit 2009

Christie projectors deliver reliable performance at BMW Art Car Exhibit

Since 1975, sixteen world-renowned artists have designed BMW Art Cars. The cars have been exhibited by museums and galleries around the world.

From March 25-April 6, 2009, Grand Central Terminal (Vanderbilt Hall) in Manhattan was added to the list of historic locations that includes the Louvre in Paris, the Guggenheim museums in Bilbao and New York, and in February 2009, the Los Angeles County Museum of Art (LACMA).

The Grand Central Terminal exhibit was a unique free, public display that included four BMW Art Cars designed by Roy Lichtenstein, Robert Rauschenberg, Frank Stella, and Andy Warhol, plus an additional display that featured a 2009 BMW Z4 Roadster with special paint dispensers mounted behind its wheels. This second display included a 30’ x 40’ curved section of artist, Robin Rhode’s football-field sized painting which provided the landscape for the BMW Z4 Roadster and a 16’ x 9’ AV Stumpfl screen that displayed the HD video that documented the creation of the painting.

Quick Facts

  • Customer:
    BMW
  • Partner:
    Visual Word, Inc.
  • Location:
    New York City, NY, USA
  • Configuration:
    2 x Christie HD10K-M