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Technology to promote the collision of ideas
Communitech uses Christie® technology in a variety of ways throughout the Hub to provide the canvas and capabilities for organizations to present information in new and more immersive ways.
Thirty Christie MicroTiles® are arrayed in a “top hat” configuration at the front desk in the reception area, helping promote Waterloo Region tech companies, and in a long wall ribbon part of the art exhibits. Most of the dynamic content at reception and for the ribbon wall is produced by local students from Conestoga College who received training from Christie on how to produce and manage content for the Christie MicroTiles.
The front desk display mainly advertises Hub residents and service providers, which reap the benefits of this innovative advertising approach. Visitors to the Hub get a first hand view of what MicroTiles can do. The students broaden their horizons, get exposure to possible employers and create an impressive portfolio to use after graduation. Conestoga College now has a whole new palette in digital media for creating new forms of content.