Customer Story


Something old, something new, and everything Fresh

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“Moving canvas” of interactive graphics brings Fresh story to life

Two innovative Christie® MicroTiles® displays complement the store’s groundbreaking retail space. Seamlessly integrating the cutting-edge technology with authentic, old world fixtures, the store’s four innovative sensory destinations are surrounded by ecoconscious materials and energy-efficient LED lighting.

The Christie MicroTiles designs encompass a 3 wide by 8 high array (4 feet by 8 feet) Storytelling Wall at the back of the store and a 9-tile front of store display, both of which can be seen from the street and draw in passersby. MicroTiles in the 9-tile display are evenly spread out in a unique tile-space pattern that immediately catches the eye.

“We wanted to animate and revitalize Fresh’s brand and core values to reflect an appreciation for tradition, storytelling, and innovation. We really love how Christie MicroTiles blend in perfectly with the architecture of the store and our products."

Fresh founders Lev Glazman and Alina Roytberg

Quick Facts

  • Customer
    Fresh®, a subsidiary of LVMH Moët Hennessy Louis Vuitton
  • Location
    Union Square, New York City, with global expansion to Asia and beyond
  • Partners
    Mapos LLC
    Materials & Methods
  • Products
    Christie® MicroTiles® - 33 MicroTiles on two display walls Christie Managed Services