Malayala Manorama TV (MMTV) has always been a trailblazer in the Indian television industry and an early adopter of technology. Placed amidst a competitive media landscape, where each news channel is aggressively carving its own niche, the Kochi-based television station’s strategy lies in being an early adopter of innovative technology and solutions in order to deliver superior viewing experiences to its consumers.
MMTV selected Christie as its technology solutions partner based on their objective to display the highest resolution content in the industry, on a digital backdrop, as a part of their regular news programming. The video wall is the first installation by Christie with a south Indian broadcaster in partnership with Godrej & Boyce and Falcon Technologies in Kerala.
“Christie’s technically-superior engines and projection technologies will go a long way in putting MMTV ahead of the competitive media landscape in South India,” said Anil George, Chief Executive Officer, MMTV.