Huge Christie MicroTiles Digital Billboard and DLP® projectors drive NASCAR fan experience!
NASCAR auto racing has grown into a cultural phenomenon and a marketing juggernaut for one big reason: it’s all about the fan experience. So, when the plans were being drawn up for the NASCAR Hall of Fame in Charlotte, North Carolina, it was clear that whatever went into the facility had to offer the same visual excitement and “wow factor” that hardcore racing fans get every weekend at the tracks or on broadcast TV.
The hall opened on May 11, 2010 and the biggest visual treats greeting NASCAR fans when they come inside the facility are driven by Christie’s display and image processing technology. The visual centerpieces of the NASCAR Hall of Fame are a giant video board in the soaring Great Hall, using an 18-tile wide by 14-tile high array (24 by 14 feet) of 252 Christie® MicroTiles™, and the 278-seat Belk High Octane Theater, which is driven by four powerful Christie HD10K-M DLP® projectors.
"We looked at the Christie MicroTiles and we were really impressed by how vivid the colors were, and the display resolution...”
Kathleen Drake, EI, Engineering & Property Management, City of Charlotte