U.S. Drive-Ins Make the Move to Christie Digital Solutions
At the height of their popularity in the late 1950s, drive-in movie theater screens outnumbered indoor screens ten-fold. Today, about 400 drive-ins – mostly family-run businesses in rural areas - are reinvigorating their venues and giving new life to this classic, American icon. Christie® DLP Cinema® solutions for drive-ins, which include high performing projectors and lamps, services and certified Christie partners, are allowing many to make the move to digital. Audiences can now experience brighter, sharper images on outdoor screens for the first time.
Silver Moon Drive-In Theatre in Lakeland, Florida
For over 60 years, Silver Moon Drive-In Theatre has been a landmark in central Florida. The first of its kind to open in the area, its original admission was 35-cents per person and allowed patrons to enjoy the main feature, a short subject film, a cartoon and the latest newsreel. A flyer dated April 1948 advertised the venue as “Florida’s newest, most modern outdoor theater.”
Today, Silver Moon continues to show first-run movies to nostalgic audiences. With each of their two screens showing a double feature seven nights a week, the venue is well-attended. “We are the last drive-in theater in Polk County, but we are here to stay,” said Harold Spears, president of Sun South Theatres, Inc., owner of the Silver Moon.