BFM Business channel chooses Christie MicroTiles
To launch their recent expansion from a radio news station to a high-tech financial information television channel, France’s NextRadioTV turned to Christie® MicroTiles® for the backdrop to inform their viewing audience. Billed as a media outlet unlike any other in the world, the new BFM Business channel targets high level professionals, particularly managers, and delivers 24-hour business information, news and round-the-clock stock updates. The impressive 88-unit media wall sits behind the on-air presenters and greatly enhances the delivery of stock prices in real time, as well as video and graphics to augment stories.
According to Philippe Espinet, chief technology officer with NextRadioTV, the major considerations in converting the radio studio to a TV studio were space and cost. The space was located in the middle of the BFM Business editorial offices, and technology was a challenging fit. “Contrary to our other continuous news channel, BFM TV, we chose a ‘real’ rather than a ‘virtual’ decor, which generates additional operating costs because it requires additional staff,” he said. While still on the air as a business and financial information radio station, the challenge was to add a ‘TV layer’ highlighting the presenters and financial information through the on-air look, which has added real value for the channel.
Although there were many technology solutions available for the set, Madec Julien, sales director for Christie distributor, TAV, recommended Christie MicroTiles for the job. “When BFM Business explained their circumstances, we told Philippe Espinet he should look at Christie MicroTiles,” he explained.