Christie’s Managed Services team partners with Disney on “Electric Holiday” premiere
When The Walt Disney Company and Barneys New York joined together to create the “Electric Holiday”window display they knew that bringing together two outstanding leaders in their respective fields could only lead to success. But they also knew that in order to ensure their creative visions were met, they would face some technical challenges that only a qualified, industry-leading digital display company could help them solve. With these challenges in mind, it’s no surprise they chose to collaborate with Christie® to realize their vision.
While complex in design, the idea was simple: transform the Barneys New York flagship store on Madison Avenue into a show-stopping display over the holiday season. Bringing together the worlds of high fashion and state-of-the-art animation, the two creative giants worked together to create a digitally-animated, original moving art short called “Electric Holiday.” The film was shown in various configurations and depths of field on Christie MicroTiles® installed in the luxury retailer’s iconic window displays over the 2012 holiday season.
“The [Christie] MicroTiles fit the bill perfectly. They are high resolution, they fit the space perfectly, they are such a modular object that we could create something unexpected that a normal, traditional display couldn’t give us,” explains Michael J. Kern, vice president, special events, The Walt Disney Company.