Escaping the ordinary at the Midland Center for the Arts
Situated in the heart of the state of Michigan, the Alden B. Dow Museum of the Sciences and Art, housed in the Midland Center for the Arts (MCFTA), acts as a crossroads for art, science, history and humanities in the scenic Great Lakes Bay Region. Featuring two performance venues, two museums, art studios, lecture halls and more, the MCFTA attracts countless visitors and world-class performers in support of its mandate to “encourage participation in, as well as appreciation for art, music, science and history.”
Helping the MCFTA fulfill this objective is a permanent display exhibit, installed by proAV design and integration firm Cineviz, that showcases the creative capabilities of the Christie® Interactivity Kit. “The whole theme around the Midland Center for the Arts museum is tying technology and art together,” explains Mike Driedric, vice president of sales at Cineviz.
“This project started when I showed the people at the MCFTA a trade show video where Christie displayed a digital paint canvas and they loved what they saw. Then the conversation steered itself to this exhibit space – and having an actual paint wall here. The director of exhibits, who is an artist by trade, really wanted to create an experience for the facility.”