Customer story

Counting down along the historic Bund in Shanghai

Thirty-four Christie projectors lit up the sky along the Bund at Shanghai Countdown 2013

By 11pm on Dec 31, 2012, hundreds of thousands of people thronged the Bund. Running over a mile long and dotted with 52 buildings of various architectural styles, the Bund is the pride of the Shanghainese and a must-see spot on every tourist’s agenda.

The Pudong Development Bank building and the Customs House stand out from the row of buildings along the Bund, and were slated for the 3D architectural projection mapping for the Shanghai Countdown 2013.
Working with Hollywood’s special effect team from The Fifth Element, it took six months to put together larger-than-life-images and multimedia contents to impress the audience. The eight-minute 3D light show not only illuminated the two buildings but the use of beam lights literally lit up the sky over the Huangpu River.

Quick Facts

  • Customer
    Shanghai Municipal Government
    Shanghai Media Group
  • Partners
    Beijing Feng Shang Century Arts, Co Ltd.
  • Location
    Shanghai, China
  • Products
    Christie Roadie HD+35K projectors
    Christie Roadie S+20K projectors