Customer story

University of Southern California

USC creates dynamic gathering place with Christie Velvet

The student atrium in the newly-built Annenberg Hall at the University of Southern California needed a showpiece to draw students in. The Christie® Velvet®​ LED video wall surpassed expectations, helping to create buzz with students, faculty and visitors with the scale of its 3-storey-tall display and crisp, bright images.

Step inside the 88,000 square-foot ​Annenberg School for Communication and Journalism at the University of Southern California (USC) and you’re immediately transported into a dynamic, future-focused and digitally enhanced space. A beautiful, five-storey student atrium, dubbed the “forum,” draws guests inside Wallis Annenberg Hall. Designed to encourage people to come together, there are collaborative spaces built into the design and glass panels have replaced drywall wherever structurally possible.

Standing​ three-stories tall, a giant video wall “floats” in the middle of the forum generating buzz among students, faculty and visitors alike. The video wall connects the student population to the digital sphere, showcasing student and faculty work, displaying breaking news and streaming social media.​​

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