Sofitel Paris Hotel

loat4 was asked to create a perfectly integrated, entertaining, informative and interactive welcome wall that’s also an intuitive tool that visitors can engage with. In addition, the wall had to be easy for hotel staff to manage and update.​​

“Funny story. This customer approached us after he had been on a trip. He had seen one of our installations that uses Christie^® MicroTiles^® at a hotel in Winnipeg,” says Alexandre Simionescu, co-founder of multidisciplinary studio Float4, with offices in New York and Montréal. “When he saw our installation – being a hotel owner, himself – he said, ‘Hey, I want one!’”

The customer? Pierre Esnée, one of the owners of the Sofitel Paris Baltimore Tour Eiffel, a flagship property in an historic building near iconic Paris landmarks that include the Arc de Triomphe and the Eiffel Tower.

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