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CEN engages cinema audiences nationwide with SurveyMe
April 20, 2018
New partnership will roll out to the cinema industry at CinemaCon 2018 in Las Vegas
NEW YORK - Christie® Experiential Network (CEN), a leader in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is pleased to announce its partnership with the mobile feedback app SurveyMe. CEN Media Group has co-developed a new way for moviegoers and brands to interact with each other through SurveyMe.
CEN's extensive digital interactive network, which operates in hundreds of cinema lobbies across the United States, is expanding its already-impressive cinema lobby offering to include SurveyMe's mobile consumer feedback app. The app will accompany CEN’s buffet of products designed to engage cinemagoers with brands and studios and act as a second screen to extend the advertising experience for audiences before, during and after their movie experience. In addition to insights from their demographic data-enabled displays, CEN will now offer exhibitors, brands and studios access to direct consumer feedback allowing them to dive right in to what truly matters and excites the cinema audience.
Guests can download the free SurveyMe mobile app, answer a few short questions and start earning rewards instantly.
"We are excited to work with a visionary company like Christie Experiential Network," said Lee Evans, CEO of SurveyMe. “Our partnership enhances SurveyMe’s growing reputation as being the second screen of choice within the movie theater lobby experience. It provides everyone -- including studios, exhibitors, and vendors -- with a unique, real-time way of engaging and rewarding moviegoers at the exact point of experience.”
Kevin Romano, EVP of CEN Media Group, stated that, “This partnership will continue to enhance the customer’s movie going experience while expanding our network’s ability to capture engaging actionable data, consequently adding value for our exhibitors, studios and advertisers. Working with SurveyMe, we create elevated content which raises the profile even higher for these stakeholders.”
CEN Media Group and SurveyMe will be announcing their new partnership to the cinema industry in Las Vegas at CinemaCon 2018. CinemaCon takes place at Caesar’s Palace April 23- 26th and is the largest and most important annual gathering for cinema owners and operators from around the world. Both companies will be sharing results from recent campaigns and discussing project designs with new customers during the busy cinema-focused show.
About Christie Experiential Networks
The Christie Experiential Network draws upon Christie’s more than 85 years of experience in the exhibition industry to create the first fully-integrated, dynamic and immersive digital out-of-home network that connects brands and Hollywood studios with today’s sophisticated consumers. CEN provides a dynamic platform for advertisers to increase their reach and engage consumers by delivering content through their versatile Ayuda content management system to brilliant digital and experiential displays. Theater operator’s benefit from Christie’s well established national network of service technicians and 24/7 Operations Center to insure all systems is running smoothly. Christie manages all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance.
About SurveyMe
Located in Newport Beach Ca., they provide insight and marketing software. From patent-pending image recognition software to the latest mobile developments in electronic coupon clearing, mobile research and interactive analytics, SurveyMe allows companies to collect feedback and engage with customers at the point of experience. In exchange, they offer end-user consumers marketing coupons that can be used instantly in store or saved in a digital wallet on the app. Within seconds of seeing life through the eyes of their guests, CMOs and brand managers can view the insights anywhere, at any time via the latest cloud-based analytics dashboard.