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Christie appoints Dicction as exclusive distributor

May 29, 2019

The move will offer Christie’s range of LCD projection solutions to more customers and underscores its continuous commitment to the Chinese market

BEIJING, China – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to announce that Dicction has been appointed the exclusive distributor of its LCD projectors​ for the Chinese market.

Headquartered in Beijing with branch offices located over 20 major cities across China such as Shanghai, Wuhan, Nanjing and Xi’an, Dicction has rapidly established itself as a leader in providing the audio-visual industry with innovative solutions and products since its inception in 2016. With a highly proficient team comprising more than 100 employees and bolstered by a robust channel network, the company is well-positioned to represent Christie LCD projectors in the distribution marketplace.​

Michael Bosworth, Executive Director for APAC, Enterprise, Christie presents the certificate of appointment to Leo Zhang, Chief Executive Officer, Dicction

“We are delighted to be appointed as the exclusive distributor for Christie’s LCD projection solutions,” said Leo Zhang, Chief Executive Officer, Dicction. “Moving forward, we will continue to leverage on our comprehensive system architecture, service capabilities and Christie’s advanced technology and cutting-edge solutions to open up a broader market. I look forward to working closely with the Christie team to build a long and fruitful business relationship.”

Sean James, Executive Vice President, Enterprise & Entertainment, Christie, commented: “As the provider of a wide range of products and services to leading corporate organizations in China, Dicction has built a significant presence in China’s LCD projection market over the last three years. The appointment of Dicction as our exclusive distributor for LCD projectors underscores our continuous commitment to the Chinese market, and playing an important role in offering our LCD projection solutions to resellers located in various provinces, municipalities and autonomous regions.”

Michael Bosworth, Executive Director for APAC, Enterprise, Christie, added, “China has always been a major market with tremendous opportunities for Christie in various industri​es. I look forward to working with Dicction in expanding our channel network across the country, and in so doing make our LCD projection solutions more accessible to all our customers in China,.”

The new association represents a seamless match between Christie’s visual solutions and the Dicction’s specialty and expertise, which includes consulting, systems integration and overall solution services for various applications. The company will offer various Christie LCD projection solutions including the laser-illuminated DS Series and APS Series, as well as the affordable and feature-rich D Series.

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