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CJ + Christie: Storytelling, technology, and community – the everlasting ingredients of the cinema experience
Cinemas around the world are beginning to light up their marquees once again after COVID-19 has kept them closed for more than a year. Throughout the ongoing pandemic, the ability to release new movies theatrically was impractical, forcing exhibitors to search for alternative routes to reach audiences, often without success. Many wondered about the fate of theatrical exhibition, given the risks of large audiences sharing the same indoor space for the length of a movie.
But, is it even possible to eradicate an entire art form, especially one as popular and economically significant as the global film industry? Would society really allow a multi-billion-dollar industry with a vast production infrastructure to completely collapse?
