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Christie and CJ 4DPLEX extend partnership in U.S.
July 10, 2019
The partnership will see expansion of the innovative cinema formats across the U.S. with new exhibitors and new markets
LOS ANGELES, Calif. – CJ 4DPLEX (www.cj4dx.com) announced today a new partnership with Christie, where the two companies work to identify new opportunities for ScreenX and 4DX solutions expanding the network across the exhibition landscape in the U.S.
This extends the previous partnership between ScreenX and Christie that included installations of Christie cinema and ProAV projectors in ScreenX auditoriums across the globe.
ScreenX is the world's first multi-projection theatre technology that offers a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.
Christie offers visual, audio, content management and processing solutions for entertainment, business and industry worldwide. Instrumental in Cinema’s migration from film to digital technologies, Christie is widely recognised for its long history of innovation; represented today through its propriety RealLaser™ RGB pure laser illumination and its unique use of ribbon drivers and articulated line arrays to create immersive audio.
4DX’s immersive theater technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. The result is one of the most immersive cinema formats in the industry, drawing fans into the action on the big screen.
“As a company we strongly value collaboration and partnership and we are thrilled for this venture with Christie to grow both our technologies across the U.S,” said JongRyul Kim, CEO of CJ 4DPLEX. “The quality of Christie cinema projectors, with our immersive 4DX and ScreenX technology could not be more fitting and we look forward to creating the ultimate next-generation movie-going experience for movie fans in the near future.”
“For more than 60 years, Christie has dedicated itself to elevating the cinema-going experience for exhibitors and their patrons. Through advanced RealLaser™ RGB laser projectors and Vive cinema loudspeakers, audiences can experience more color, more contrast and a more authentic and immersive cinema experience,” said Kazuhisa Kamiyama, Chairman and Chief Executive Officer, at Christie. “We’re proud to partner with CJ 4DPLEX, another innovative cinema technology company that has redefined the movie-going experience through its 4DX and ScreenX technology and shares so many of our values.”
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include '4DX' and '4DX with ScreenX' for consumers to experience films in ways that were never before possible. 4DX provides moviegoers with an innovative multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with 21 different effects and optimized by a team of skilled editors, maximizing the excitement of the movie, beyond the limits of audio and video. More than 660 Hollywood and local titles have been screened in 4DX. To date, more than 76,000 4DX seats operate in 657 auditoriums, spanning 65 countries.
CJ 4DPLEX was named Most Innovative Company of 2017 and 2019 in Live Events by Fast Company, and its technology has been recognized with Silver at the Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more information, please visit www.cj4dplex.com.
About ScreenX
ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually immersive theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 220 screens around the world, including 90 screens in South Korea; 73 screens in China; 20 in the United States; 12 in England; 4 in Turkey; 4 in Japan; 3 in Switzerland; 3 in France; 2 in Vietnam and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Indonesia, Israel, Canada, and Poland. ScreenX was recognized as the “Innovator of the Year” at ShowEast 2018. For more information, please visit www.screenx.co.kr