Christie returns to BFI London Film Festival
October 31, 2017
Following a successful debut at last year's BFI London Film Festival in partnership with American Express®, the BFI once again presented the 820-seat Embankment Garden Cinema – a full-scale, temporary venue constructed to the highest technical specifications including 4K projection. A hugely popular addition last year saw "almost 30,000 visitors in just 10 days" according to Dominic Simmons, Head of Technical Services at the BFI.
A successful inaugural year in 2016 saw audiences and filmmakers alike praising the quality of its cinema experience, and Dominic Simmons was keen to repeat the exercise: "It's no easy task to construct a high spec 820 seat cinema in a matter of days but it went spectacularly well. We had an enthusiastic response from everyone which meant we were very keen to repeat it. We made some small improvements for this year and with the help of our partners such as Christie®, we were able to give our audiences the big screen BFI London Film Festival experience in a unique venue."
The 61st BFI London Film Festival screened almost 250 films from both established and emerging global film-makers over 12 days with Films in Official Competition and Strand Galas being shown at the Embankment Gardens Cinema. The venue was a bespoke auditorium specially constructed for the Festival and benefited from a 16m wide screen and spectacular 4K projection from Christie. The Garden Cinema also provided a real connection and stepping stone between Festival screenings in the West End and the BFI's home cinema at BFI Southbank.
The Embankment Garden Cinema was a rigid-bodied structure complete with tiered cinema seating, black box lining with serge, plus a full box office area and bar. Christie supplied two Solaria CP4230 DLP projectors which were installed on a 6m high platform at the rear of the auditorium. The projectors used the very bright 6KSP lamps, and as there are no 3D screenings, the matt white screen ensured enhanced 2D image quality.
Phil Lord, cinema sales manager for Christie EMEA was happy once again to be involved in the project: "We have been a projection partner of the BFI for many years and being a key part of the Embankment Garden Cinema team was a highlight so far in the relationship. The BFI's backing of British and international cinema is without peer and we were glad to support them in their efforts once again."