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Christie taps TSR PROVA

April 04, 2019

TSR PROVA’s commitment to the cinema sector, deep customer service and extensive technical knowledge key to delivering best-in-class movie experiences to Indian audiences

CHENNAI, India – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is proud to announce that TSR PROVA (‘TSR’) has been signed as Christie’s pre-eminent integration partner for its family of RGB cinema projectors​ based on Christie’s industry-leading RealLaser illumination platform. TSR will assist in the adoption of Christie’s latest cinema technology across the burgeoning Indian exhibition market.

Christie has selected TSR PROVA as its integration partner for its family of RGB cinema projectors, such as the Christie CP2320-RGB 2K cinema projector, pictured above.

“India’s rapidly growing economy is fuelled in part by an active and growing entertainment sector, as witnessed by the massive number of movies it produces and more than 10,000 cinema screens – many of them single or dual installations serving as the main social gathering place within their communities,” said Don Shaw, Senior Director of Sales – Digital Cinema, Asia Pacific Region. “Indian movie-goers are very discerning and they want reliable, punctual showings, with the highest visual acuity, and that’s where Christie and TSR can deliver like no other vendors can.”​​​

Christie’s industry-leading cinema solutions, most notably its family of RGB pure laser projectors featuring RealLaser technology, and Christie Vive Audio solutions, impressed TSR principal Tan Sri Dato Sri Dr. Ramaswamy, who confirmed his eagerness to join the Christie business-partner team.

“We are delighted with the prospects ahead of us to evangelize and grow our combined share of the Indian market, armed with the leading-edge cinema solutions that Christie is rolling out, based on its long involvement and commitment to the global cinema industry,” said Ramaswamy, who added that he is particularly enthused by the current Christie RGB pure laser line-up, including the 2K resolution Christie CP2315-RGB and CP2320-RGB projectors, which bring unprecedented levels of brightness, color, and contrast to create an unmatched cinematic performance for mainstream auditoriums.

“We have a definite sweet spot with small-to-mid sized auditoriums that desire the 2K option,” said Ramaswamy, “and it’s good to know that for premium large format (PLF) venues, Christie can also deliver with the current Christie CP4325-RGB 4K cinema projector and upcoming larger models.”​

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