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Christie demonstrates CINITY at CineAsia
December 08, 2022
BANGKOK – Christie®, a global leader in digital cinema presentation technologies, is pleased to have conducted demonstrations of the award-winning CINITY Cinema System at CineAsia 2022, which took place in Hall 8 of Icon Cineconic, True Icon Hall, Bangkok.
These special demonstrations served to showcase the full capabilities of the CINITY Cinema System – a creative blending of 4K, 3D, high brightness, high frame rate, high dynamic range, and wide color gamut display capabilities, and pairs it with immersive sound. It improves the overall sound quality, and yields clearer images, brighter colors, and smoother motion to greatly improve the quality of cinema screenings. Christie provides high performance digital projection technology and services to CINITY Cinema Systems as a CINITY projection system partner.
Brian Claypool, executive vice president, Cinema, Christie, said, “We are delighted to have been able to conduct demonstrations of CINITY at CineAsia to promote this innovative and exhilarating movie-going experience. This is an affirmation of our strong partnership with CINITY, as well as our commitment to develop state-of-the-art technologies which continue to push the boundaries of theatrical presentation unlike any other in the industry. CINITY can enhance the overall cinematic experience and immerse audiences into every detail of the presentation.”
The CINITY Cinema System has earned global recognition by winning the Technical Achievement Award at CineEurope 2022 and screening new scenes of James Cameron’s epic sequel Avatar: The Way of Water during Disney’s presentation. During that presentation, director James Cameron noted that every shot of Avatar 2 “was designed for the biggest screen and highest resolution possible,” as the film pushes the boundaries of cinematic storytelling. Additionally, Cameron and Lightstorm Entertainment, Inc., have used Christie projectors in post-production environments for the upcoming film, which hits theatres on December 16.
Since its launch in 2019, CINITY has gained considerable market share in China, achieved its first international locations in 2022 and has the backing of global filmmakers and distributors.