Procinema Dynamics & Tech new Christie rep and ASP in Mexico

Mexico City – Christie^® appoints Procinema Dynamics & Tech as the new manufacturer’s representative and authorized service provider (ASP) of Christie’s cinema solutions in Mexico. This new partnership underscores Christie’s commitment to the Mexican market, ensuring continuity and growth, and improved customer service, technical support, and after-sales follow-up.

As the official representative and ASP for Christie cinema solutions, Procinema Dynamics & Tech will manage relationships and coordinate integrators, exhibitors, partners, and distributors. T&T Cinema and Punto Cinema will continue as authorized resellers of Christie cinema projection equipment in Mexico.

Ernesto Armus, general manager and co-founder of Procinema D&T, who previously worked with Christie, will continue to serve the main contact for all Christie cinema operations in Mexico.

Procinema D&T was established to enhance local service and adopt a more localized approach. The expansion of the technical team will allow dedicated expertise focused on Christie cinema customers and significantly strengthen service capacity for warranties, spare parts and technical support across the country.

“Christie is strengthening its cinema operations and providing broader, more efficient support through the reorganization of its cinema business in Mexico,” says Armus.  “We aim to reinforce our relationships with exhibitors and integrators by offering a more localized approach.

Diego López, director of sales for cinema, LATAM, Christie, adds: “Mexico is a strategic market for Christie. With Procinema D&T as the representative ASP, we can enhance our local capabilities and maintain the high-quality service our customers expect. Ernesto’s extensive experience at Christie will ensure increased technical capacity, more agile processes, and stronger local support. This will help us promote the adoption of RGB and RBe solutions, as well as the upcoming RGBH hybrid laser projector, across Mexico.”