Rishubh Nayar on India’s immersive storytelling boom

In an exclusive interaction with Media Brief, Rishubh Nayar, ProAV Sales Director for India at Christie, speaks about how government investment and global immersive exhibitions are accelerating demand for experience-driven destinations, the emergence of Tier 3 and Tier 4 cities as new hubs for ProAV projects, and the importance of customized, partner-led solutions for India’s diverse market. 

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