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SeaWorld, Abu Dhabi: Making a splash without getting wet

AV Magazine

May 14, 2024

Two Crimson WU31 projectors facing acrylic windows with blue water on the other side


Anyone who has tried to calibrate a projector knows how much of a painstaking process it can be. Now imagine doing it through 250 millimetres of acrylic under 20 metres of water with schools of fish swimming past the beam.

This was the challenge facing British experiential design firm, Holovis when it worked on the latest venue from themed attraction operator, SeaWorld. Although it might sound like mission impossible, thanks to some cutting-edge technology it was a walk in the park.

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