ADC Production invests in Christie Griffyn 4K50-RGB

BRUSSELS, Belgium – Christie^® has announced that longstanding partner ADC Production has invested in 10 Christie Griffyn^® 4K50-RGB pure laser projectors to strengthen its rental fleet. The latest models will allow the Belgium-based rental specialist to deliver vibrant, large-scale visual experiences in live events and mapping applications across the globe, building on a relationship spanning more than 25 years.

“We want to stand out from our competitors while delivering the best possible service for our customers, and it was logical for us to invest further in Christie,” says Louis Van Ruyssevelt, ADC Production. “With the Griffyn 4K50-RGB, we can take on larger and more ambitious projects thanks to the increased brightness and performance. It also gives us greater flexibility on-site. In some cases, we can achieve the required impact with fewer projectors, which is a real advantage for both our clients and us. This investment positions ADC Production among the leading rental companies in Europe, offering RGB pure laser projection technology.”

ADC Production has already deployed the Griffyn 4K50-RGB projectors in several high-profile applications, including Eden by Studio McGuire at the Lille Video Mapping Festival, where, thanks to the projectors’ high brightness, only two units were required to illuminate the façade of the Notre-Dame-de-la-Treille Cathedral, instead of the previously specified three. “We have full confidence in Christie,” adds Van Ruyssevelt. “The projectors are reliable, quick to set up, and the support is always there when we need it. That’s very important in live event environments, where everything must run perfectly at the right moment.”

ADC Production was founded in 1988 by Louis’ father, Daniel Van Ruyssevelt, who is the business's managing director. It has continued to invest in Christie projection across several generations of technology, from digital to laser, and now to RGB pure laser. It's the first rental company in the region to add Griffyn 4K50-RGB pure laser projectors to its fleet.

“We’re delighted that ADC Production continues to invest in Christie as they grow their rental offering,” says Olivier Collet, senior business development manager, Christie. “The Griffyn 4K50-RGB delivers the high brightness, color performance and operational flexibility needed for today’s most demanding live events and projection mapping projects, and it’s great to see those capabilities already being put to use on such ambitious applications.”

Christie Griffyn 4K50-RGB delivers 50,000 lumens and premium color reproduction with support for Rec. 709, P3, and up to 98% of Rec. 2020, bringing rich, vibrant, high-fidelity visuals to life. it's built for demanding large-venue applications and combines Christie TruLife+™ electronics, a sealed optical engine, and advanced solid-state illumination for stable operation, long service life, and outstanding energy efficiency.

ADC Production is a member of Christie’s CrossRent Club, a program for rental and staging professionals that provides access to Christie technology, technical support, a network of industry peers, and more.